New Year Loyalty Review: Improve the Scheme Without Confusing Guests
· Jasmine Apps
A new year loyalty review should improve the experience without surprising guests who earned points under an earlier offer. Jasmine Loyalty keeps member cards, awards, rewards and bought-in history under the venue's scheme. Use those records and the staff's experience to decide what needs attention before proposing changes.
Review the journey guests actually use
Look at joining, member lookup, earning and redemption through the supported records and staff feedback. Identify where guests ask for help or misunderstand the offer. A hypothetical coffee regular and an occasional dining guest may experience the same points target differently. Do not assume the balance screen tells you how often everyone returns or why; use only the data the installation provides and any clearly defined separate analysis.
Check the result: The review identifies real friction.
Check reward configuration and cost
Review the packages offered, their descriptions, points requirements and supported till treatment with the responsible manager. Compare them with your own current fulfilment costs and the purchases involved. Do not state a universal default earning rule or treat menu price as the entire programme cost. A seasonal package marked hidden may be deliberate. Check the intended offer before re-enabling it, and preserve the evidence needed to understand prior redemptions.
Check the result: The venue can explain the economics.
Plan changes around existing expectations
Decide who approves revised wording or a different offer and how existing members are informed through the approved process. Do not reset balances simply because the calendar year changed. Keep the venue's scheme terms and appropriate professional review central to the decision. This article does not establish a legal right to expire or remove points. Identify the effective date and the exact configuration to be changed, then test the intended journey before announcing it.
Check the result: Guests understand what changes and when.
Train the team before the next launch
Give staff a concise explanation of what changed and what stayed in the guest's existing card. Rehearse a reward enquiry, an old-offer question and a missing-points dispute using authorised examples. Keep marketing preference handling separate from membership. Once the change is live, review the actual card and till workflow and collect questions across shifts. A new poster does not prove the saved reward configuration or staff explanation has caught up.
Check the result: Staff describe and operate the same rules.
Put the plan into practice
Use the review to choose one measured improvement, such as clearer wording or a better-defined reward. Record the current configuration, approval, effective date and staff briefing. Review the result over an appropriate visiting period rather than judging success from a few January sign-ups.
Questions venue teams ask
Should the new year mean new points for everyone? No automatic reset is implied. Follow the approved scheme and protect the context of existing balances.
Does a larger reward always make the scheme better? Assess relevance, cost and guest understanding together. A clearer offer may address the problem without increasing its value.
Example from the actual app
The actual Scheme form distinguishes This venue only from Whole group, while Edit package can narrow an individual reward to selected venues. Review both scopes before changing New Year messaging. The card may work across the group without every package being accepted at every property.
A working checklist for your venue
| Check | What to do | Result to verify |
|---|---|---|
| Guest journey | Observe joining, earning and redeeming. | The review identifies real friction. |
| Reward cost | Check points requirement and fulfilment cost. | The venue can explain the economics. |
| Existing expectations | Explain changes to current members. | Guests understand what changes and when. |
| Team readiness | Rehearse the updated scheme on shift. | Staff describe and operate the same rules. |
Use the checklist with a colleague who did not configure the workflow. Ask them to complete the ordinary task without coaching, then compare the result with the expected outcome. Record the point where they hesitate or need information from another shift. That observation gives you a specific improvement to make before extending the setup.
Discuss your own setup
Choose one normal eligible purchase and one reward you would like guests to use. Contact Us to discuss the earning rule, package configuration and staff redemption journey in Jasmine Loyalty.
Illustrations explain the workflow and are not product screenshots. Any numerical example is labelled illustrative and is not a customer result. Product wording and documented setup checks reviewed on 13 October 2026; confirm the features available in your current installation.